Oct 12, 2024Leave a message

Who Owns Dove Soap

The name Dove originates from the soap factory De Duif (The Dove), located in Den Dolder, Netherlands. When De Duif was absorbed into Unilever, it gained ownership of the brand, which was later translated into English.

For over 20 years, Dove has been working to make beauty a source of confidence, not anxiety. Dove believes beauty is not defined by shape, size, or color – it's feeling like the best version of yourself. Authentic. Unique. Real. Everyone should feel comfortable in their skin.

Dove aims to invite all women to experience beauty on their terms by offering superior care products that empower them to choose their version of beauty.

How it started

In 1952, Unilever acquired a French patent for a radical new product – a mild, pH-neutral cleansing bar that wasn't simply a soap. Instead, its formula was enriched with moisturizers to leave skin feeling softer and smoother with every use.

After a few tweaks in Unilever's labs to give this unique new bar an indulgent, creamy lather and timeless fragrance, the Dove Beauty Bar was born – and it launched in the US in 1957.

Dove promised women that, as its formula contained a quarter moisturizing cream, Dove wouldn't dry their skin like soap can. It's a pledge the brand has stuck to ever since.

In 1969, real women's testimonials were used in Dove ads for the first time, and by 1979, dermatologists were recommending the Dove Bar to their clients.

Between 1991 and 1994, Dove built on its success in the US by launching in 55 new countries from Brazil to South Africa, the UK, India, China, and New Zealand to name just a few.

And the brand soon evolved beyond the bar. Dove deodorants, body washes, body lotions, foaming facial cleaners, and hair products were launched around the world between 1995 and 2000, with the Dove Men+Care range launching in 2010 and Baby Dove joining the family in 2017.

Benefits of Dove soap

Moisturizing: It contains ¼ moisturizing cream, helping to keep skin soft and hydrated.

Gentle: Dove is mild and good for sensitive skin, without drying it out.

Dermatologist Recommended: It's a top choice for skin care experts.

Non-clogging: It won't block pores, which is great for acne-prone skin.

Good for All Skin Types: Works well for oily, dry, or combination skin.

Multi-use: You can use it for face, body, and even shaving.

where to buy Dove soap

You can buy Dove soap at many places, including:

Supermarkets: Most grocery stores like Walmart, Target, or Costco.

Pharmacies: Stores like Walgreens, CVS, and Rite Aid.

Online: Websites like Amazon, Walmart.com, and Target.com.

Beauty Stores: Shops like Ulta or Sephora may carry Dove products.

Local Stores: Many local convenience stores and shops sell Dove soap.

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