Alibaba International Site boasts a 22-year history since its establishment and stands as Alibaba's inaugural website. It has evolved into the world's largest B2B (wholesale) platform, targeting primarily Chinese merchants, with buyers spanning across 200+ overseas countries and regions. The operational model of this international platform mirrors China's 1688, often understood as the "Overseas Version of 1688."
Below are the latest details regarding the entry fees, terms, and processes for Alibaba International Site:
I. Opening a Store on Alibaba International:
Alibaba International Site does not require a security deposit. The costs are mainly divided into three parts:
Entry Fees (i.e., Membership Fees). Membership fees need to be paid annually, and failure to pay will result in contract termination upon expiry. There are two primary membership tiers:
(1) Basic Membership (called "Export Pass") priced at 29,800 RMB per year. Requirements: Only a legal person ID and a business license are needed for processing.
(2) Premium Membership (called "Gold Supplier") priced at 80,000 RMB per year. In addition to the legal person ID and business license, certain strength thresholds must be met.
(3) Differences between Premium and Basic Memberships:
More traffic (more storefronts, priority displays, increased scene traffic)
Higher customer quality (access to million-dollar clubs, high-quality business opportunities directly)
Enhanced benefits (eligible for more International site scene activity zones, third-party certification endorsements, etc.)
Distinctions between the two membership tiers
Advertising Costs and Other Paid Products: This includes Wen Ding, Top Exhibition, Direct Access, etc., with Direct Access being the primary one. Direct Access starts at 10,000 RMB. Merchants can independently manage Direct Access in the background and have the freedom to choose their daily spending. Each Direct Access plan requires a minimum of 50 RMB per day. Direct Access is essentially keyword-click-paid advertising.
Transaction Service Fees. Engaging in online transactions through Alibaba International incurs a Trade Assurance transaction service fee of 1.6% to 2% per transaction (1.6% with Alibaba logistics, otherwise 2%), capped at 100 USD per transaction. Additionally, if Yidatong is used for customs clearance for exports, the Trade Assurance transaction service fee is waived. However, an additional Yidatong basic service fee of 160-480 RMB per order will be charged.
II. Conditions for Entry into Alibaba International Site:
Eligible for Entry: Companies, sole proprietors, small-scale, and general taxpayers registered with the mainland Industry and Commerce Bureau dealing in physical products; businesses integrating trade, factories, and trade-in-one enterprises are eligible.
Not Eligible for Entry: Companies offering services such as logistics, inspection and certification, management services, offshore companies, and individuals are not eligible. Additionally, merchants from Putian, Fujian, and those selling prohibited items are not allowed to enter.
III. Entry Process for Alibaba International Site:
Entry Process:
On-site Inspection - Contact the customer manager for an on-site review, discuss and finalize a suitable entry plan.
Account Registration - The customer manager assists in registering the International site account for the merchant and passes the risk control audit. Enter the plan in the background.
Contract Payment - Merchants confirm the plan and make payments (supports Alipay QR code scanning, bank transfers, credit card payments).
Opening and Launch - The customer manager conducts on-site authentication, the customer completes company information, publishes a product that passes, and can choose to open and launch the store.
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