November 29th report: According to news from Jiemian News, following an exceptionally prolonged Black Friday sales push, Amazon's "Black Friday" and "Cyber Monday" promotions in 2023 have once again shattered records. During the period from November 17th to 27th, global consumers purchased over one billion items on the Amazon platform, saving nearly 70% more than the same 11-day period last year.
This year, Amazon's Black Friday began with a warm-up on November 17th and officially concluded on November 27th, marking the longest Black Friday event in history. According to data from Adobe Analytics, online sales in the United States during this year's Black Friday are expected to increase by 7.5% year-on-year, reaching $9.8 billion (approximately ¥70 billion RMB), setting a new historical high.
Simultaneously, according to Adobe's estimates, sales on Cyber Monday are projected to reach a record-breaking $12 billion, representing a 6.1% increase compared to the same period last year.
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