Amazon sellers often come across professional terms like SKU, ASIN, CPC, variations, and hijacking while working. Understanding and mastering these terms can help sellers better comprehend Amazon's platform operating rules and business models, ultimately enhancing operational efficiency and competitiveness on the platform. For many new sellers, these professional terms might not be very familiar.
Below is a list of common Amazon terms:
Listing: The product detail page on Amazon, comprising elements such as product title, product images, bullet points, product description, EBC/A+ page, category nodes, and search keywords.
SKU: Stock Keeping Unit, used to measure inventory movement. For Amazon, it can be understood as each variation of a product; for instance, a T-shirt available in 5 colors will have 5 SKUs.
ASIN: Amazon Standard Identification Number, a unique identifier for Amazon products. Each product has a distinct ASIN that can correspond to multiple SKUs.
Variations: Used to associate similar products differing in key attributes like size or color. Amazon variations can be parent-child relationships connecting different listings.
Product Review: Feedback regarding the product itself, not concerning logistics or customer service. Any buyer who has purchased a product on Amazon can provide a review using ratings, text, images, or videos.
FNSKU: Fulfillment Network Stock Keeping Unit, a unique identifier Amazon uses to track items stored in FBA warehouses.
UPC: Universal Product Code, a barcode mainly used in the US and Canada for product identification. It is required for listing products by non-branded sellers on Amazon.
EAN: European Article Number, similar to UPC but internationally used and developed based on the UPC system.
GCID: Global Catalog Identifier, an Amazon-generated brand identifier. Obtained after brand registration, it's a unique identifier used for product uploads.
Amazon's Choice: A designation for high-quality products based on popularity, pricing, ranking, reviews, and effectiveness.
Amazon Prime: A membership program offering benefits like free two-day shipping for eligible Amazon-fulfilled or sold-by-Amazon products.
Buy Box: The purchase button that provides the most convenient shopping location for buyers based on various seller performance factors.
Customer Feedback: Reviews regarding orders involving products, logistics, and customer service. They affect a seller's Order Defect Rate.
Coupon: A discount feature allowing buyers to enjoy special prices or offers.
FBM: Fulfillment by Merchant, where sellers handle order fulfillment and post-sale services themselves.
FBA: Fulfillment by Amazon, a service where Amazon stores, packs, and ships products for sellers.
Hijacking: Selling the same product as another seller, often aiming to share the sales of a high-performing seller.
Brand Registry: Applying for brand protection on Amazon to obtain unique identifiers and prevent hijacking.
Category Approval: Some categories or items require approval from Amazon before listing to ensure a quality shopping experience for buyers. Once approved, subsequent listings within the category don't require re-approval.
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