Process And Fees For Opening An Amazon Cross-Border Ecommerce Store

Amazon Store Opening Process:

Seller platform registration

Account Verification

Business license verification

Business Receipt

Credit card receipt

VISA/Mastercard receipt

Email

Identity information

Phone number

Bank card

Amazon Store Opening Fees:

Store registration fee - $300

Dual currency credit card transaction fee - 10% of the transaction amount

Shipping fee - Orders under $3 are free with FBA shipping

Product listing fee - $3 per product listed

Part I - Registration Information

Business license, preferably legal representative's ID

Dual currency credit card (VISA or Mastercard recommended), cannot be domestic credit card

Email, can be business or personal email

Phone number

IP address

Computer

Other information (including but not limited to: credit card billing address, bank account, phone number)

Note: Must use dual currency credit card, cannot be domestic VISA/Mastercard, and the card cannot be demagnetized or reported lost.

Part II - Operation Strategy

Product selection: Must choose products precisely, because Amazon ranks products in search based on your items. Choose accurately for better exposure.

Listing: After listing products, use associated sales to boost other products' sales. Also use reviews to gain organic traffic.

Part III - Product Selection Tips

Choose low profit margin products with market potential, like electronics and cosmetics.

Choose competitive products, like home goods and apparel accessories.

Choose seasonal products, like Christmas trees during the Christmas season for good sales.

Part IV - Advertising Strategies

Amazon ad time: 8am - 8pm, preferably ad delivery during this time for maximum workflow traffic and searches.

Amazon ad keywords: Sellers can choose product keywords based on characteristics and target keywords, with broad match or exact match.

Amazon ad types: Mainly keyword ads, supplemented by video and images. Sellers can also use video ads and control ad spending.

Amazon campaign types: Mainly automatic and manual campaigns based on situations.

Part V - In-Site Promotion

Ads: Place ads via product keywords bidding in Seller Central. Check each product's ad budget. Set different ads by keyword, audience, pricing, bid, etc. When campaign goals are met, click "Sell on the page" to enter the ads backend.

Keyword ads can be set via Amazon system based on product attributes and target audience. More precise buyer keyword searches bring higher product exposure. Choose based on product attributes.

Promotions: Amazon offers storewide sales during holidays. Use discount codes or coupons to boost sales.