Amazon Cross-border Sellers Must Know Basic Operational Knowledge! This content is specifically for newbies, pure knowledge, so I suggest bookmarking it.
1. Account Types
Amazon accounts are categorized as Business and Individual. If you're operating for a company, apply for a Business account; for part-time personal sales, opt for an Individual account.
Specific differences:
In terms of promotions: Individual accounts lack the right to create promotions, while Professional sellers can.
Regarding shopping carts: Individual plans don't qualify for the Gold Shopping Cart, while Professional sellers do after becoming Featured Sellers.
Regarding advertising: Individual plans can't display ads, but Professional sellers can post ads after obtaining shopping carts for their listings.
Regarding shop rent: Professional sellers pay Amazon $39.9 monthly, while Individual sellers don't pay rent but are charged $0.99 per sale. Professional plans offer more features, making them more cost-effective for sellers with monthly sales over 40 items.
2. Internet Protocol (IP)
Amazon accounts are unique – one network IP, one business license, and one ID number per registration. So, it's not recommended for mainland Chinese companies or new sellers to use this method for registration.
3. Title Requirements
Title character limits shouldn't exceed 200 characters, and for some categories, it must not exceed 80 characters.
Titles shouldn't include irrelevant promotional information or phrases that entice buyers.
Avoid using special characters and symbols.
Avoid overly exaggerated words or functions that the product doesn't possess.
Titles should embed important keywords while ensuring readability.
4. Product Selection Plan
Managing a large number of products can be labor-intensive. Consider using an ERP system, but be cautious as it might access top-selling product data.
Amazon's product selection tool, distinct from ERP, provides data on keyword traffic, competitor monitoring, and product selection criteria.
5. Shipping Methods
FBA refers to Amazon's warehouse service where sellers store products. It's strategically located near airports, ensuring efficient logistics and increased product exposure.
FBM entails self-shipping, managing logistics, sales, and after-sales independently. It offers more flexibility, potentially saving costs but demands more effort and time for individuals.
6. Main Image Design
Ensure images are zoomable, displaying the product predominantly (around 85% of the image). Image size ideally should be 1600*1600 pixels, depicting selling points and potentially using small icons.
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