Here is an English translation of the text:
As a foreign trade person needs 18 skills, all-round talents! What knowledge do you need to do foreign trade?
1) Product knowledge
You must be very familiar with the product. If you do not know about the product, there is basically no business. Know the cost structure, production process, production process, certification. Customers will ask these questions to gain confidence and build rapport between you and your customers. The role of doing foreign trade is a messenger between "customer - engineer", "customer - factory", "customer - freight forwarder".
2) Basic knowledge of foreign trade
Basic knowledge of international trade (including import and export operations, documents, letters of credit, etc.), commonly used foreign trade terms, preparing a large number of documents, being exposed to various professional terms such as FOB, CIF, CNF, TT, L/C, etc. These need to be systematically learned and mastered.
3) Basic command of language
As a foreign trade person, in addition to Chinese, the most important foreign trade language to master is English. If you start doing foreign trade, you have to learn English, otherwise you'll be a step behind others. Of course, if you can master some other languages on the basis of English, you don't need to master too many, just being able to communicate simply is a good skill.
English is essential, foreign language is not necessarily English. English is basic; Learning some small languages is also very promising; For example, some Middle Eastern languages are also very important, Arabic is spoken in the Middle East; In Latin America, Brazil speaks Portuguese. Countries like Argentina, Mexico, Chile, Ecuador, Peru, Colombia speak Spanish, so learning Spanish is also very promising.
4) Master Internet knowledge
Know how to use search engines, e-commerce websites to receive orders, Google marketing, social media drainage, accumulate knowledge in many aspects.
1) Internet knowledge
Mainly focuses on how to use the Internet to sell products, such as understanding B2B platforms, website construction and maintenance, e-commerce network security and cross-border payments.
2) Marketing knowledge
Advanced SEO, social media marketing for e-commerce, content marketing (including creation, operation and drainage of we media), review operations and word of mouth marketing, programmatic advertising (digital advertising, AD platform selection and advanced smart ad settings)
5) Be sure to learn some office software
Proficiency in Word, Excel, etc. is very necessary, being able to use Photoshop and other software applications
6) Logistics knowledge, market status
In addition to understanding logistics knowledge, you also need to understand the current situation, such as which freight forwarding company is cheap, has good ability to transport containers, and which express company is cheap.
Freight forwarder: At present, freight forwarders are mixed, countless. Under reasonable prices, choosing the best freight forwarder is a very important part of the entire foreign trade transaction.
7) Customer reception
Foreigners often come to visit or exhibitions, we must know how to communicate to make each other feel comfortable. It is necessary to understand some basic geographical knowledge, traditional Chinese culture, and customs of various countries. No product is perfect, after-sales problems will always appear more or less.
8) Industry-related legal knowledge
National customs policies, national policies, to avoid some pitfalls. For example, India, Nigeria have some unfriendly terms for foreign trade companies. Make it clear, otherwise the goods may be delivered to the port and the customer refuses, asking you to reduce the price without bargaining at a low auction price, wasting most of the money.
9) Be aware of the customs of the countries you are dealing with
In international exchanges, you need to be familiar with and understand the customs and etiquette of who you are communicating with. This allows you to communicate with foreign customers, follow up on their feelings, cater to their preferences, and avoid their taboos. This is a must for foreign trade people. For example, some Muslim countries have times of worship and fasting, do not disturb them during those times.
10) The time of each country
We need to know there is a time difference between us and some countries. We must first understand the customer's work and rest times to judge when to send emails. For example, foreign buyers generally open their email to check when they go to work at 8 or 9 o'clock in the morning. Then they spend about 1 hour replying. The rest of the time they deal with internal procurement work. After 6pm they finish work, so it is more efficient to seize the customer's working period to send development emails, especially in the morning when they open their email to ensure the customer can see it.
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Email: Minajiang@boymay.net
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