As one of the most important shopping events of the year, Amazon Black Friday 2025 will kick off on November 28, followed by Cyber Monday on December 1. To make the most of this peak season, sellers must carefully plan their promotions and logistics in advance. Missing key deadlines could mean lost opportunities in the year's biggest sales window.
Core Dates & Deadlines
Black Friday: November 28, 2025 (the day after U.S. Thanksgiving).
Cyber Monday: December 1, 2025.
Promotion Submission Deadlines:
Best Deals & Lightning Deals: Submit by October 28.
Prime Exclusive Discounts: Available from September 10.
Logistics Preparation: Inbound Cut-off Dates
Amazon AWD Warehouse: October 9, 2025.
FBA Shipments:
October 20 – Minimum shipment deadline.
October 30 – Optimized split-shipment deadline.
Important: Amazon has shortened the inbound processing window from 14 days to 7 days. Any delays may result in inventory queues and missed sales opportunities.
Promotion Strategy & Fees
Best Deals: $1,000 per deal (minimum 15% discount).
Lightning Deals: $500 per deal (minimum 20% discount).
Prime Exclusive Discounts: $245 per deal (minimum 15% discount).
Tip for sellers: Focus on high-margin products and plan promotional mixes early to balance visibility with costs. Keep an eye on deal eligibility and ensure discounts meet Amazon's minimum requirements.
Additional Costs: Peak-Season Fulfillment Fee
Amazon will apply a holiday peak fulfillment surcharge from October 15, 2025, to January 14, 2026. Sellers should include this extra cost in pricing and profitability planning.
About POLEVIEW Biotechnology Co., Ltd.
POELVIEW (also known as Poleview Group) is a leading OEM/ODM personal care products manufacturer. With over 40,000 square meters of production facilities, 200+ employees, and multiple automated production lines, the company offers comprehensive solutions for global sellers.
- Wide product range: Bath bombs, shower steamers, handmade soaps, bath salts, aromatherapy candles, hair and body care, and more.
- Strong R&D and customization: A dedicated team of 20+ experts providing formulation, fragrance, color, and packaging design services.
- International certifications: GMPc, ISO 22716, FDA, SMETA, ensuring compliance with international standards.
- Amazon FBA support: Direct shipment services to Amazon FBA warehouses and full-cycle support from product design to delivery.
Currently, many Amazon personal care sellers are working with POLEVIEW, leveraging its flexible MOQs, quick sampling, and strong production capacity. POELVIEW empowers sellers to accelerate product launches, reduce costs, and stand out with customized solutions.
Final Thoughts
Amazon Black Friday 2025 presents enormous opportunities, but only for sellers who plan ahead. By meeting submission deadlines, optimizing logistics, and budgeting for seasonal fees, you'll be ready to capture holiday traffic and maximize sales during the biggest online shopping event of the year.
